Wednesday, August 22, 2007

Audi A8 is the "Car of the year"

Audi A8

In the executive rankings of German business magazine Impulse, Audi is once again the most successful brand. The Audi A8 in the luxury class and the Audi A6 in the upper mid-size class received most votes from Germany’s senior executives in their respective categories. The Audi A8 topped the survey for the third time in a row.

With its outstanding comfort, superior quality and handling characteristics it convincingly beat off the competition. But just being good is not good enough for Audi. The luxury saloon has just been substantially updated and now offers further enhanced running smoothness and ride comfort, for example.

Impulse readers also voted the Audi A6 their favourite in the “upper mid-size” class. Both the saloon and the Avant are very popular among senior executives. In the other two categories, Audi models were among the leaders, too. In the “sports car” section the Audi R8 took second place at its first attempt, despite being on the market for only a few months. Also in second place was the Audi Q7 in the “SUV” class.

This is the fifth time the magazine has held the survey to determine the most preferred executive cars and this year around 14,300 votes were received. These extremely impressive results reflect the huge popularity of Audi models and underscore the proverbial “Vorsprung durch Technik” of the brand with the four rings.

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